Trick of Treat: America’s Top Selling Candy
graph by 24/7 Wall St, slow reveal by Brian Bushart
(Slide Deck includes notes and questions to elicit discourse)
Visualization Source: Hess, Alexander M. “America’s Favorite Halloween Candy.” 24/7 Wall St: October 16, 2013.
Data Source: IRI
“Based on data from IRI, a Chicago-based market research firm, 24/7 Wall St. reviewed the top 10 selling chocolate brands in the United States during the 52 weeks ending September 8, 2013. According to IRI’s methodology, chocolate candy sizes fall into multiple categories, including: weighing less than 3.5 oz, weighing more than 3.5 oz and snack size (which is excluded from the less than 3.5 oz category). Our ranking is based on sales of candy units weighing less than 3.5 ounces, which includes most standard size American candy bars. Sales listed were based on sales in U.S. multi-outlet and C-stores (supermarkets, drugstores, mass market retailers, gas/C-stores, military commissaries and select club and dollar retail chains.)”
Type of Graph: bar graph
Potential Math Content: bar graphs, scale along the y-axis, estimating values, making sense of missing data
Potential Content Connections: Halloween, holidays, health
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